Let’s get into the what, why and how. We will discuss what an employee retention survey is and why reducing turnover is so important. We will also look at 60 example questions that you can incorporate into your very own survey.
Did you know that as of 2024, 48% of U.S. employees are open to leaving their current job? That’s nearly half of the workforce! As we can see from this statistic, employee turnover is a genuine threat that all employers face daily. This means that simply finding and recruiting top talent for your company is not enough. Making sure you can retain good employees and maintain a healthy work environment is an ongoing project.
One of the most popular ways to gauge employee satisfaction in an organization is by offering regular surveys. These employee retention surveys allow employees to share their thoughts on different aspects of the organization anonymously. Employers can then use this information to adjust workplace culture and environment as needed to accommodate their team.
Employee retention surveys are a key tool when it comes to reducing organizational attrition. Today, let’s get into the what, why and how. We will discuss what an employee retention survey is and why reducing turnover is so important. We will also look at 60 example questions that you can incorporate into your very own survey.
Tracking your employee retention rate is a pinnacle when it comes to running a successful business. After all, how do you expect to succeed and grow in business opportunities and revenue if you don’t have the right people in the right places? Unfortunately, you can’t do it all.
Avoid constantly needing to spend time, money and resources training new hires because your employee turnover rate is too high. Instead, you should be developing your current team to be efficient and productive long-term employees. Strengthening your company’s foundation through dedicated and loyal talent can allow you to grow your business more rapidly.
Financially, a high employee turnover rate is draining. As I mentioned, spending money to onboard and train new employees is detrimental when you’re doing it every few months. Also, higher-retention companies can take advantage of internal mobility. Promoting workers from within the company to different positions can lower the cost of training and development.
So, with all of this information in mind, you can imagine that feedback from the employees themselves is very important. It can be difficult to get a feel for the day-to-day happenings around the office, as you can’t be everywhere at once.
You also have your job to do! And even if you did walk up to someone to ask how they are doing, your employee might not answer truthfully so as not to upset you. That’s where the anonymity of an employee retention survey comes into play.
When creating your survey, carefully crafting your questions is the first step. Your goal is to retain employees, so make sure you are asking the appropriate questions. Here are some template questions for you to choose from when creating your survey.
Incorporating these retention surveys alone is not enough to keep your employees from leaving. You must acknowledge their responses and then act accordingly. Simply sending out the survey and not accommodating (for reasonable requests) will fix nothing.
Here’s an example. In 2022, 61% of workforce employees said that work-life balance and well-being are “very important”. The same survey reports that 42% said it was important to them that their company is diverse and inclusive of all types of people. Employees want to feel safe in their work environment in all aspects. Mentally, physically, and emotionally. So consider enforcing thorough diversity and sexual harassment training.
Taking a preventative approach to issues through enforcing company-wide policies and training is another way to reduce your turnover rate. Fostering this sense of security will only improve employee satisfaction and strengthen loyalty. Cultivating a positive work culture for your employees to feel a sense of belonging and support, through training and regular surveys, will only help you grow your business in the long run.
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