Reviewing services, businesses, and products is a giant industry. Professionally, film critics could make over $80,000 giving their opinion on upcoming blockbuster films. But there are also entire communities on Youtube and other video platforms devoted to assessing the latest technologies, cosmetic items, shows, etc.
In fact, over half of all Americans rank product reviews and ratings as the most crucial attribute of their shopping experience.
Although these popular rating websites, channels and communities wouldn’t exist unless people took the time to participate. Those who actually do are in the minority.
This discrepency happens for thousands of reasons including...
The industry the business is in isn’t reviewable
The service they received was good but didn’t stand out
The business doesn’t have many as it is and no wants to “break the ice”
The target consumers aren’t the type to leave them
Consumers are busy
The first point in the list above isn’t entirely true because every business is reviewable and most modern ones actively seek them from their most trusted clients. One of those types of businesses is doctors’ offices.
Physicians and practice owners are starting to realize how essential patient testimonials are to their business. The only problem is that there’s more involved with reviewing their services than a Mom and Pop general store.
But you’re reading this blog post because you’ve recently had a great experience with a new doctor and want to let other people know about it. Or maybe you’ve been going to the same family physician for years and just now started wanting to leave a review for them.
No matter what the reason is, you want to make sure that what you write for your doctor is good. Good is a rather generic so let’s clarify it. You want to share your thoughts on how great the treatment you received was while at your physician that’s not only descriptive but also thoughtful.
So how do you write a good review for a doctor? Let’s go over the step-by-step process and look at a few samples for reference.
Table of Contents
Step 1: Select The Right Review Site
If you Google the phrase “review websites” you’ll reach billions of results. Scroll down a little bit from the search bar and you’ll get bombarded with blog posts that list these types of websites. They’re helpful, but they won’t help your endeavor. Most of them list 20 or more websites you can use.
Although you want to take your time, evaluating each of the websites listed within these blogs posts isn’t worth it. It’ll take you longer to look at each one than it would to finish writing your review.
Instead, the best way to determine what site you should use for your doctor is to Google them.
Unless it’s a brand new practice, Googling them will help you determine two things…
Whether or not they’re patients are active online
Which websites those patients post their opinions on the most
Let’s look at an example…
The picture above shows the search results for a local doctor near our headquarters, Dr. Laura W. Meyer, DO. For her, you can immediately see that her patients are active across multiple different assessment websites. She’s even set up her Google My Business page, which gives important information on the right-hand side.
Even though she’d likely appreciate a review on any of these websites, the best place to leave one is where her patients are most active.
Choosing the right rating website ensures that what you submit gets viewed. Since you’re putting time in to come up with what you want to say, getting views is an added bonus.
So for this example, the best place to post anything about Dr. Laura W. Meyer would be with the majority.
This gives her patients two options.
First, although she has more than 31 votes on WebMD’s Physician Directory, there aren’t any written reviews. Posting a written one here would get a lot of views but yours would be the only one on that particular site.
Another option for her is on Vitals.com. Her patients are very active there as she has 29 votes and about five written submissions.
Step 2: Interview Yourself
Once you’ve found the perfect place to post your review, it’s time to start the drafting process. This all starts with self-reflection. To make this process easier, imagine someone is sitting across from you, interviewing you about experiences you’ve had with your doctor.
Think about what you’d want to know if you were a new patient. If you’ve ever switched your doctor, you’ll remember how this task can get tedious. However, you’ll also know what factors you looked for during the evaluation stage.
Ask yourself reflective questions like…
What are the three qualities you like most about this doctor?
How long have you been going to them?
How does this doctor make you feel?
How is their bedside manner?
How much time do they give me to ask questions?
Do they answer each question in an understandable way?
Do they clearly explain symptoms, prescriptions and side-effects?
Have you ever mentioned to them getting a second opinion? How did they react?
Does anything about their appointment scheduling process stand out?
What’s your favorite part of the entire appointment experience?
How does their staff make you feel appreciated?
How easy was the payment process?
What you ask yourself isn’t limited to the questions above but record your answers. As you go through them you’ll naturally start to think of new topics to cover in your review.
Step 3: Write The Review
Once you’ve finished step 2, you can use your answers to serve as an outline.
Have you ever looked up a restaurant, navigated to their reviews section and saw a bunch of generic ones? I’m referring to those that state, “Awesome food!!” with a 4-star rating. Although those may benefit the restaurant by serving as a boost if they have a lower rating, they don’t help anyone else. If she’s great, why only give a 4-star rating?
The doctor we mentioned earlier has a similar Google Review to what I’m talking about.
A statistical analysis of 1,489,194 Amazon product reviews published in June of 2015 found that the longer ones were more helpful and persuasive. That’s because it helps paint a picture for the reader. Personal anecdotes give a detailed, first-hand experience that helps readers get an understanding of what it’s like going to the doctor you’re critiquing.
But how long is too long and how much detail is too much?
Length
According to a similar statistical study to the one mentioned earlier, the most helpful reviews are between 1,000 - 2,000 characters in length.
Of course, the graph shows that posts beyond that character range are also considered helpful but keep in mind that 2,000 words around 4 pages in length. That might take a little too much time out of your day to write.
When it comes to length, you’ll want to keep what you write detailed yet concise enough that the reader won’t feel as though you’re rambling. Stay on topic and keep your goal in mind.
Detail
Once you’ve determined how much you’re willing to write, it’s time to begin the drafting process. The good news is, you’ve framed the main topics to cover from the questionnaire outline you filled out in step 2.
Now it’s time to decide what personal anecdotes you want to add and how specific you want to get. Your health and the care you receive is personal information that’s protected by law. Your doctor can’t share that information without your permission. If they did, they’d face a HIPAA violation. But it’s ultimately up to you how personal and detailed you want to get.
Alternatively, if you wanted to err on the side of privacy you could still give a detailed, good evaluation anonymously. Either way, share what you’re comfortable with sharing.
Tone and Writing Style
While you’re writing your submission it’s important to keep in mind your tone of voice, writing style and storytelling.
First, what’s important to understand is that all reviews are somewhat subjective. There’s no real way around that. However, keeping that in mind while you’re writing will make it easier for you to point out anything you say that’s overly subjective. Thus, you’ll be able to steer it towards a more objective tone.
Second, your writing style should reflect your personality. After all, this is a first-hand account of your experiences with your doctor. That also means that the tense you use should reflect that as well. In other words, write in the first person.
Third, put an emphasis on storytelling. According to Wired.com, “Storytelling is a central to human existence.” That may sound a little over exaggerated but they have a point. Your ability to tell a story is the difference between just an okay assessment and one that people will use as a reference for years to come.
Samples of Good Reviews for a Doctor
Even though you now know how to write a good review for a doctor, you might still want to look at some samples for reference. We’ll also break down why they’re great.
Sample 1: Terry Wagner DO
The first doctor sample we have for you comes from a local physician near our headquarters. There are a few big takeaways from this example.
First, it’s a Google Review from some who acquired the “Local Guide” title. Local Guides have precedent over other users because they’re enrolled in Google’s reward program for posting their thoughts.
Essentially, as they leave more helpful critiques on Google Reviews, they’ll receive tiered rewards. Receiving a submission from a Local Guide is great because they’re viewed as more trustworthy and usually go more in-depth.
Second, the content itself is very well written. You can immediately tell that the user spent time reflecting on their experience with this doctor. The result is a well-thought-out review discussing how this physician cares about his patients, even outside office hours.
Sample 2: New York Doctors Urgent Care
Our next example is unique, not only because of its format but also because the healthcare organization responded.
The evaluation itself is short and concise. It’s also written in a way that’s friendly to the reader. The user summarized his experience within the first few words while providing more detail within the subsequent sentences.
The healthcare organization sent a personalized response that’s also signed by one of their employees. This not only acknowledges the time and effort the user put into their review, but it also adds a human element to an otherwise digitized space.
Sample 3: New York Doctors Urgent Care
Our third sample is good because it’s light-hearted while providing additional content beyond what’s written.
The user references the fact that he chose a treatment titled “Limitless Drip” based off of the 2011 movie. He then states that he “felt much like Bradley Cooper did in the movie.” It’s a lighthearted take that’s effective. He also attached pictures to his review which helps others know what the place looks like prior to their visit.
Sample 4: Chrystal Bishop, FNP-C
Our fourth sample comes from a different website for doctors called healthgrades.com.
It’s similar to the other samples provided within the blog post but we felt it was necessary to show you what a good submission looks like on a different website just in case your physician is more active on something outside of Google Reviews.
Conclusion
You have a lot of power both as a consumer in the commercial space as well as a patient within healthcare. As the medical industry moves towards transparency, your opinions are becoming even more impactful.
Writing a good review for a doctor that you often visit is a task to take seriously and, once it’s complete, it’ll help in two main ways. First, it’ll increase the physician’s patient volume. Second, it’ll make the decision process easier for patients looking for new services.
