A 2021 Insider study reports that the taboo around money is still very real. According to the findings, only 41% of friends will discuss finances with each other, whereas politics comes in at 50%.
Surprising? Not necessarily.
Many of us grew up learning that talking about how much someone else makes or spends is invasive and rude. The topic can raise insecurities and doubts about oneself.
There are many reasons why payments may run overdue. Including sometimes simply forgetting to make a payment on time. Or, maybe we lost the original invoice. These scenarios are why it’s important to learn how to ask for payment tactfully.
So how do you ask someone to pay an outstanding bill without sounding insensitive?
Sending some form of communication as a reminder is the best way to get a client to settle a balance as quickly as possible while maintaining a healthy business relationship. All of this so you can continue your cash flow.
Seamless payment collection is the goal but there are steps that you need to take to get there. Here is how you can avoid unpleasant interactions with late payments and learn how to gather them quicker than before… without sounding rude or demanding.
Table of Contents
Why Can Asking for Payments Come Off as Rude?
Even though making a payment for services provided seems like a perfectly logical next step to you, that might be the last thing someone with an overdue balance wants to hear.
People can easily equate their value to what they are able to afford, so it can quickly become personal.
To avoid this, make sure to not discuss why you need the payment and how this affects your business. Instead, keep the message short and sweet with the facts to back up why you’re reaching out to them in the first place.
When to Send and Overdue Payment Request
I’m sure you are thinking, “Okay, I know some basics of how to be polite while asking for payments, but when is the right time for a reminder?”
In truth, you shouldn’t wait too long.
Letting too much time pass before sending your overdue invoice message can reduce the likelihood of getting paid. It’s good practice to politely request payment the day after it’s due when the invoice is still fresh in their mind.
This way your next request doesn’t seemingly come out of “nowhere”. Consider sending the second request a week after payment is due, then another 2 weeks later, and then finally a month.
The longer it takes someone to pay you, the more adjusting you’ll need to do to your messages and wording. It could be that the client hasn’t paid on time because they struggle to meet your payment options.
Offering multiple payment methods to choose from better caters to your clients. Payments accepted by credit cards, money orders, checks, and online payment portals are a few examples of popular options.
How to Send a Request
One of the most important questions to ask yourself before contacting a person about an overdue payment is “how” you should approach it.
You have to know what to include in your request and what to avoid depending on how late the payment is and how many times you have made contact with that person before.
Regardless, make sure that every message you send is direct but friendly.
If you’ve already reached out a few times, you can mention the consequences they can expect from missing further payments and reiterate how they can pay whether it be through phone, mail, or online.
Sticking with keeping a simple and concise message with a focus on information on how much they owe and how to pay is best.
Don’t worry, I’m not going to just leave you with some vague advice on how to be kind when asking for money. I have examples and templates for you, of course! Let’s take a look at some of those and talk about the different ways we can communicate with the client.
Email Template
99% of people check their email every day.
Taking this into consideration, emailing an overdue payment reminder is one of the more popular ways businesses like to follow up. Plus, if you aren’t comfortable asking for payment over the phone or in person, sending a pre-executed email can alleviate some of that anxiety.
But even through email, how can you make sure that your wording comes off in the right way? Here are some tips on what to include.
Include a direct subject line. This can help the email stand out in a sea of spam and let the patient know what the email is about. A subject line like, “Payment Invoice # Due” is an example of a neutral but direct title.
Also, include a link to the original invoice that’s overdue for reference. This helps the client remember the services provided and the original amount due along with the previous due date.
Include your payment terms, which you should include in your original invoice as well. This will reiterate not only those terms but remind the patient of the accepted payment methods of your practice and your late fee. Make sure to also include the provider information, website address, and phone number for patient questions.
Friendly, short, clear call to action, firm tone even so with a straightforward call to action. Check out this template as an example:
Subject: Regarding Your Balance.
Body:
[Customer’s First Name],
Your invoice [invoice number] with us is now [amount of days] overdue.
In order to avoid any additional fees, pay your invoie as soon as possible.
You can view and pay your invoice online at [link to website] or call [company phone number] if you have any questions.
Regards,
[Your First Name]
Letter Template
Sending an attached letter with an invoice or on its own can be another way to gently jog someone’s memory about a balance they have due.
Let’s face it, I know I’m not the only one that gets tons of emails a day that sometimes buries the important ones.
In comparison, 77% of people still sort through their mail as soon as they grab it out of their mailbox. Receiving a piece of mail can be a bit more personal and provide a stronger call to action.
Your letter should include information like…
Number of days past due
Amount due
Transaction summary
Number of contacting attempts
A strong Call-to-Action
Late payment fees
The due date for the overdue payment
Your organization’s contact information
[Client Name],
I hope you’re doing well. I’m reaching out to you to remind you that your payment of [payment total] for invoice [invoice number] with us is [number of days] overdue.
According to our records, you should’ve received the invoice I’m referring to in the mail on July 5, 2022.
This is a courtesy reminder and we understand that you’re busy. We’d appreciate it if you could take the time this week and go through the invoice when possible before you incur late fees.
If you have any questions or doubts as to the invoice, we would be happy to assist you. You can give us a call at (123) 456-7891.
Thank you for taking the time to resolve this matter
Regards,[Your First Name]
Phone Call Template
When you compare phone calls to emails or letters, most people would agree they’re harder to ignore. Especially if you actually answer and don’t let it go to voicemail.
If you’re able to get a client on the phone you’ll make it more difficult for them to dodge your questions or give you excuses. This can be a bit more tricky since the method of communication is more direct in nature.
So, make sure you have your plan of attack ready… and do take the word “attack” in that sentence with a grain of salt.
There are two methods you can use to contact the patient through the phone. The first is through a phone call. When talking to a client over the phone to settle a balance, it’s important to first and foremost introduce yourself and explain why you’re calling.
Starting the conversation by asking for money is sure to rub people the wrong way and damage the relationship between you and that client.
Keep your reason for calling clear, concise, polite, and short. That means no accusations about the client not paying you. Instead, simply state they have an overdue balance.
When you’ve come up with a plan on how to settle the balance, make sure you summarize this back to the client to solidify all of the details of the agreement before you hang up.
No matter how that conversation goes, you’re sure to at least get more details about why the balance is overdue. For example, you could have the wrong email address on file or the mailing address is incorrect.
Here is an example of an appropriate phone call if it were to go to voicemail:
Good Morning, my name is Maria from [company name] calling in regards to an overdue invoice you have with us.
The payment was due in [payment due date] and I wanted to follow up with you to see if we could settle this balance.
Please give me a call back at [company phone number]. I look forward to speaking with you. Thank you.
Text Message Template
Speaking of voicemails, 80% of Americans don’t answer the phone if an unknown number calls.
For the majority of people who don’t answer the phone for unsaved numbers, sending a text reminder is a good option.
Starting a conversation with a client through text gives them more time to prepare and respond. Similar to an email, including your name, why you’re reaching out, the balance due, and the new due date can help you get your point across with no misinterpretations.
Hello, [name]. We remind you that a [$] sum is still outstanding on your account. To avoid additional fees, please pay the required sum until [date]. Regards, [institution name].
The Postcard Reminder
If you’ve exhausted all of the techniques you know to ask for payment politely from your clients who owe you, should you give up?
No.
At a certain point, the costs associated with the effort put forth on collecting from an outstanding account outweighs the value of the balance. At that point, you should give up. But, even after you send the letter, phone call, email and text message reminders you still haven’t reached that point (unless you’re not using us).
You see, there’s a new way to ask for payment politely and it has a higher open rate than traditional letters…reminder postcards.
Here are the facts. Postcards have a 1% higher open rate than letters and they cost around $0.15 less to send in postage.
When you keep in mind how many payment reminders you send to your clients on a monthly basis, it’s clear that postcards scale up in the most cost-effective way.
Of course, what should these look like? Sending the cliche “Wish You Were Here” postcards isn’t appropriate in this scenario, unfortunately.
Postcards that ask for payment mix together both physical and digital experiences. The front side contains similar verbiage that your standard letter contained. The postcard experience we provide takes it a step further by prompting the recipient to scan a secure QR code. Once scanned, the QR code takes recipients to a secure payment portal to satisfy their balance with you.
Conclusion
So, we know now being polite makes a difference in settling overdue payment balances, you catch more flies with honey than vinegar. But, that’s only one piece of the puzzle.
To better your clients and continue growing your revenue, investing in tools that automatically send payment reminder campaigns and mailing alternatives (like ours) helps you keep track of and collect payments faster.
By providing the customer with precise records of services given, and multiple types of payment options among other solutions, you can cut down on your amount of overdue payments.
